Our client came to us with a clear two-pronged objective —scare parents into paying attention, while creating content that engaged their teens—all to dispel the many rumors and myths surrounding sexual health. We created horror-style broadcast spots and hundreds of pieces of social content to keep the kids scrolling for more.
This campaign demonstrated the power of C Spire as a national technology leader, while focusing on localized messaging to re-emphasize its position in the Southeast.
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When Entergy was ready to introduce its new brand, the stakeholders wanted to create a connection with the communities across their operating companies.
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